About Our Company

Protecting the Beaches for Over 80 Years

Myrtle Beach Surf Rescue (formerly John’s Beach Service) has been serving and protecting Myrtle Beach, South Carolina since the early 70’s. Since then, the reputation of the team has strengthened and the number of lifeguards has grown to over 60 dedicated members. In 2021, Myrtle Beach Surf Rescue was created to cover all lifeguard operations, while John’s Beach Service still employs all beach attendants. We are centrally located and family-run with a strong plan for the future.

“I take pride in this operation and I’m not going to put anyone out there that I don’t feel is up to the task of saving lives.”

– Nick Jackson of Myrtle Beach Surf Rescue (formerly John’s Beach Service) quoted by WBTW

Join the Team!

We handpick talented lifeguards and beach attendants dedicated to providing a safe and enjoyable beach for all beachgoers. If you have a strong work ethic, you’ll fit right in as a respected lifeguard at Myrtle Beach Surf Rescue or beach attendant at John’s Beach Service. Our lifeguards are trained and held to the standards of the United States Lifesaving Association.

1943

Founded by Capt. John Smith

Established in Virginia Beach in 1943 by Capt. John Smith of the VA Beach patrol.

1943
1965

Expanding to Myrtle Beach

Joe Beuhler and Harry Kaylor opened up John’s in Myrtle Beach location

1965
1978

Bill Jackson Joins the Team

Bill Jackson moved from Morehead city NC and became a lifeguard for Joe Beuhler

1978
1980

Bill Jackson Promoted

Bill Jackson became captain of the Myrtle
Beach beach patrol

1980
1984

New Ownership

Bill took ownership of John’s Beach Service

1984
2020

The Beginning of a Family Tradition

After working every summer with the
company, being lifeguards and then
managers, Bill’s sons Judd and Nick
became part owners.

2020

We employ experienced, hardworking lifeguards from all over the world.

Reviews from the Beach

Leave us a review on Google or Facebook to share your experience!

“The ocean was made SO much nicer by not having to lug the chairs & umbrella to the beach & back. Just a nice walk & it’s all set up for you. It may cost a bit more than buying your own but not much and when you’re flying home you can’t take it with you anyway.😉”

Maggie Harper

Google Review

“The lifeguards here at Myrtle Beach are fantastic. They are very attentive to the swimming conditions and actively patrol the beach. They are friendly and work hard setting up the umbrellas and chairs each day. Cudos to your lifeguards.”

Renee Clay Shwarz

Facebook Review

“Mikhail is by far the best lifeguard I’ve ever had in the 10 years we’ve been coming here. He is very fast and efficient. He always puts safety first and makes sure all his customers are taken care of. He always smiles and accommodates his customers.”

Mikel Walker

Google Review

“…Vance went above and beyond every single day. He was so friendly, alert and on top of his game. Today there was a young boy who started to drown Vance didn’t hesitate and ran right in to save him. It was awesome to see someone care about his job and take pride in what he does!! I would give Vance and John’s Beach Service 10 stars if I could!”

Tyler Dupont

Facebook Review

The 2 lifeguards on duty were at 1pm on August 17th in front of Meridian Plaza need an award for heroism ! Myself n my 2 children were swimming in the Ocean when they noticed us struggling… My girls were asking for my help and I myself was helpless until they showed up! They are awesome!”

James Cobb

Google Review

“On Thursday, July 19th, Marek from Poland saved my life. I had been pulled under by a rip current in Myrtle Beach and had drowned. Due to Marek’s quick reaction and life saving skills, I only spent one day in ICU. He pulled me out from being face down in the ocean according to witnesses and Marek. There are not enough words of gratitude I or my family can express for his professionalism. It was humbling to meet the young man who saved my life.”

Wayne Rampey

Facebook Review

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